CRM eXchange
What is the NRF CRMx?
The CRMx committee (formerly known as the CRM Idea Exchange) is the premiere network of leading Customer Relationship Management (CRM) professionals. The group gathers regularly via regional networking dinners, conference calls and events to share common challenges and best practices.
As an NRF committee, CRMx advances the retail CRM profession by engaging in a number of activities, including:
Information Exchange
CRM eXchange provides a forum for the sharing and exchange of information on the latest industry trends and developments.
Research
Working with industry groups to identify key CRM issues and topics and recommending relevant research projects for publication and benchmarking.
Networking
Linking retail CRM professionals together.
Our discussions explore a variety of topics – ROI validation, CRM endorsement from Senior Management, campaign management, customer segment management, regulatory issues, change management etc.
Who can participate in the CRMx Group?
The CRMx group is open to all retail CRM practitioners. Participants must work for a retail organization that is a NRF member or in the process of becoming a member. The group spans all functional areas within retail. Many CRMx participants sit within marketing and/or advertising departments, but others sit within corporate strategy, customer relations, store operations, and merchandising.
Valued partners, including vendors, suppliers, agencies etc., are also welcome to participate with their retail clients on a conference call (providing retail case studies), at a networking dinner (via sponsorship) and/or at conferences (presenting, exhibiting and/or sponsoring).
What about Privacy?
NRF supports the principles established in the antitrust laws of the United States and is committed to conducting all business within the letter and the spirit of those laws. All members of CRMx exchange ideas and information at their own discretion. There is an implicit understanding that confidential information will not be exchanged, and therefore non-disclosures are not required.
If you have any questions, please contact Mike Gatti at 202-626-8117 or [email protected].
